Wal-Marts New Marketing,Good Or Bad? Lets Talk!
Good Day My Fellow Shoppers,
I have heard that Wal-Mart has a new marketing strategy,o ya a new one! Ok lets see how they are doing this,their positioning them selfs as metrosexual,upscale,socially responsible and sensitive. Ya right sensitive get real!
Now the upgrading of the merchandise includes,$500 bottles of wine,you can get allot of wine from me delivered right to your door for that! They are geting organic foods,$2000 plasma Tvs,400 thread-count sheets,imported balsamic vinegar what every day person like you and me,is going to say hay lets get that balsamic vinegar that wal-mart has? They are now having in their line up microbrewed beer and yes Metro 7 line of designer fashions, yes we all are looking for designer fashions at wal-mart!
Now what is not going to be there anymore,no more layaway plans,no shotguns and hunting gear,and less automotive tools and supplies. Now lets get to the employees or should I say associates as Wal-Mart calls them.
A fashion designer was brought in,this designer said the the blue vest was to tacky. So Wal-Mart is giving a makeover not only to 1,800 stores, but to also to the clerks. A new dress code is going into effect,Khaki pants and navy blue polo shirts,giving a fashion feel of business casual. Thats great,but who has to pay for it? Ya you guest it the workers!! And a average worker gets around $8.23 an hour,a proverty-level wage,that is about $16,700 a year gross. That is if they worked a 40 hour week,but it is common for the bosses to hold workers under 24 hours a week. That brings it to $10,000 a year! Now how can they live on that never mind paying for new fashion Khaki pants and navy blue polo shirts!!
Now lets take a look at the lavishing of wealth at the top, CEO H.Lee Scott, Jr., had a base salary of $1.3 million in 2005,plus $4 million in "incentive" payments,as well as stock and other compensations that raised his total to $17.5 million. And $1000,000 for personal use of corporate jets!! How about that! Thats not all,Wal-Mart founder Sam Walton's widow and four children,who collectively hold 40 percent of the corporation's stock,they are living grandly. Now they are sitting on a nest-egg of $15.5 billion each!
Now meanwhile less then half of Wal-Marts workers get heath care benefits,and the one,s that do must pay 41% of the cost for a lousy plan! Now what is up with that? And they put caps on the wages of rank-and-file employees. They call that being sensitive,I don,t think so!!! I think Wal-Mart needs to get off their pockets and start paying their hard working employees more,give them more hours and better heath care. Not selling $500 bottles of wine that Wal-Mart shoppers can not afford anyway.
There is allot more to read about on this,just go to alternet.org/story/47224/ then come back and tell me what you think. And Remember,STAY SHOPPING!!
